As a copywriter for La Mer, an Estee Lauder company and global leader in luxury skincare, I have worked on a range of projects from naming products to concepting and launching international campaigns. My work for La Mer lives on their social and digital channels, as well as print, VM and packaging. A part of my challenge as a writer for La Mer was to bring the historically romantic, luxury voice into a new era to speak to a wider audience of younger and enthusiastic customers. 

Screen Shot 2018-08-14 at 11.20.12 AM.png
Screen Shot 2018-08-14 at 11.20.28 AM.png
Screen Shot 2018-11-06 at 10.57.45 AM.png
Screen Shot 2018-11-06 at 10.58.03 AM.png