UNILEVER
As apart of the strategy team at Jones Knowles Richie, I developed and created the branding and tone of voice for two distinct eco-friendly UNILEVER hair and skin care lines. First to launch internationally is LOVE BEAUTY & PLANET. As lead copywriter, I have created the names, front and back of pack copy, for all variants and SKUs, in addition to forging branding and tone of voice guide rails for the company brand books. As brand guardians for these new product lines, our team created digital strategy decks to be used as guides for future marketing teams.
